Hugo Knapp is a Creative Director & Photographer collaborating with various agencies, talents and international clients.

When working in the brand arena, he flows between brand design, image making, digital, and communications. In this capacity, he is entrusted and dedicated to developing robust creative strategies and delivering thoughtful and elegant designs, both online and offline.

When behind the lens, he aims to observe and consider his subject most sensitively. His focus lies at the intersection of interiors, lifestyle, portraiture and nature, with a preference for photographing on location and in natural light. His acute eye enables him to capture frames within each unfolding moment with genuine ease and spontaneity, resulting in images that exude a unique feeling and aesthetic.

Ultimately while his output is varied, his approach is unified by his curiosity, imagination and passion for design, as he aims to create memorable work that is not only impactful on a commercial level but fosters positive change.